2025 Collections
"Understated" is a collection born out of the fusion between tradition and bold self-expression. It represents the subtle intersection where legacy fabrics, time-honored techniques, and the unapologetic modernity of printed brand logos collide. Each piece in the collection is crafted with woven fabrics that tell the story of craftsmanship and culture, while the bold brand logo prints declare the present—the here and now. This collection isn’t just about fashion; it’s about the blending of identities, the push and pull between the familiar and the new.
The inspiration came from a place of ambiguity—an emotion that many women experience in their journey of self-expression. There are moments when we’re not defined by the clothes we wear, but by the quiet power that comes from embracing the space in between who we’ve been and who we’re becoming.
The collection includes something for every woman, with silhouettes that are both timeless and progressive. From structured blazers with woven fabric detailing to flowing dresses emblazoned with modern prints, every garment invites women to embrace the duality within themselves: the classic and the contemporary, the understated and the bold.
However, as a Creative , I feel "Understated" is still holding back. This collection feels like a delicate whisper when it should roar.
Inspiration:
Woven Fabrics: A nod to traditional craftsmanship, a reminder of where we come from.
Logo Prints: A statement of modernity, of the now, with the brand as a central character
The inspiration came from a place of ambiguity—an emotion that many women experience in their journey of self-expression. There are moments when we’re not defined by the clothes we wear, but by the quiet power that comes from embracing the space in between who we’ve been and who we’re becoming.
The collection includes something for every woman, with silhouettes that are both timeless and progressive. From structured blazers with woven fabric detailing to flowing dresses emblazoned with modern prints, every garment invites women to embrace the duality within themselves: the classic and the contemporary, the understated and the bold.
However, as a Creative , I feel "Understated" is still holding back. This collection feels like a delicate whisper when it should roar.
Inspiration:
Woven Fabrics: A nod to traditional craftsmanship, a reminder of where we come from.
Logo Prints: A statement of modernity, of the now, with the brand as a central character